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Dionna Ward is a mortgage broker and real estate agent with her own brokerage in Chandler, Arizona. She had a clear vision for creating her brand based on a woman who bends over backward to help clients with all of their housing needs. We had successfully showcased this message by connecting her last name – Ward – with a play on backward. Phrases such as Dionna Ward Brings You HomeWARD, Bend Over BackWARD Broker Services, and Get You Moving ForWARD were sprinkled throughout the website. We also designed a color palette that supported the concepts of exceptional service and professionalism.
Family Wealth is a trusted mortgage partner for residential and commercial loans in the southwestern region of New Jersey. They wanted a logo design that encapsulated both the idea of growing your family’s wealth through homeownership and their mission to treat all customers like family. The design had to convey excellence and bold professionalism, as well. We created their logo using gold and black to showcase their premier status and used an abstract tree, which signifies both family and monetary growth.
Lend LA is the premier mortgage broker for New American Funding, servicing the Greater Los Angeles area and California. They wanted a logo that was very LA. It had to have a light, airy, playful appeal. We designed their logo by making the border the shape of a home and used palm trees to symbolize sunny California. We kept the background white to keep it fresh and light.
Hyper Mortgage is a brokerage based in Orlando, Florida. Their tagline, Inspired by You. Driven by Technology, is based on the company’s mission to modernize the mortgage process. For their new brand presentation, we created a sleek, clean design using black, white, and blue to represent the
simplicity, innovation, and efficiency of obtaining a digital home loan.
Judith Dominguez is a licensed mortgage originator based in Los Angeles, California. She wanted her website to be colorful and fun, but also bold and ultra-modern. We created her website using turquoise and orange – representing the beach and sun – to give it a bright, airy, and happy feel, which is synonymous with Southern California.
Good News Lending, a mortgage broker based in Memphis, Tennessee, wanted a website that conveyed their superior customer service, showing kindness to clients, and treating others how you want to be treated. We created a design that had a soothing aesthetic using aqua, grey, and white. We also ensured that the content was educational and helpful, so visitors to the site would immediately feel at ease.
NLG Mortgage Services, based in Mandeville, Louisiana, had an existing logo that featured the dog. We kept the dog as the base for their new branding design and aimed to create something that was a bit cleaner. We achieved this by using a simple font and circle to make it more modern while maintaining its fun vibe. We also incorporated vivid colors, including purple, orange, yellow, and black, to represent their bold and exceptional customer service.
Miguel Balbi and his team have helped thousands of clients in the Washington DC Metro area achieve their homeownership and refinancing goals. We designed his branding visuals to be clean and modern. We made his website content simple and direct to educate clients and highlight the company’s superior customer service.
Move Mortgage, based in Westminster, Colorado, was seeking a more high-tech concept for their website. We focused on creating a highly visual lead funnel through the use of interactive tools and technology to motivate visitors to get moving towards their mortgage. The website’s look is modern, clean, and very direct.
YOUnited Lending specializes in residential mortgages in South Carolina and Florida. For their new website, they wanted to incorporate clean lines that represent uniting and working together. We designed the site’s aesthetic to have a friendly feel and to achieve the joining together theme.
Rancho Capital Home Loans, based in Rancho Cucamonga, California, was looking for a more abstract yet unique brand identity. We designed their branding to have a clean, modern look while also using lines to communicate unity and superior customer service.
Loan Remedy provides mortgage services in Salt Lake City, Utah. We focused their branding concept around remedy, thus our decision to use cool and soothing blue tones. We created their logo to be a modern and abstract version of the star/cross concept, signifying healing, and just what the doctor ordered for each of their clients.
