Mortgage Strategy and Marketing Department
MARKETING LEADERSHIP. STRATEGY. VISION. EXECUTION. BY A PARTNER, NOT AN AGENCY.
If you’re looking for true business growth in your mortgage business then you should know that it takes planning, strategy and execution. To find out why you’ve been successful so far, what your biggest challenges are, partnering with a team that knows the mortgage business and can solve those challenges while you’re off doing what you do best. You’re a mortgage expert. You can’t originate loans, recruit more loan officers, be HR, payroll, part time therapist to your team, create your own website, manage your own ads, and way too busy to provide a vision or execute on strategy consistently. We offer the CMO type leadership that you want, the marketing strategy and vision that you’re craving and the internal execution to make it feel like your own marketing department. We’ll set you apart from everyone else, and that is when true growth occurs. We can even recruit loan officers by doing all the grunt work and just scheduling the interviews on your calendar. A true partner and team for your mortgage business to walk you step by step to your goals and finally get you over the hump you’ve been struggling with. We’re ready, are you?
HOW IT WORKS
We’ll evaluate the business as it stands today, talk about your challenges and goals while solving any outstanding immediate challenges.
We’ll make a custom marketing strategy towards your goals and vision, and tweak It until it is perfect.
We’ll execute. We’re here for everything as your one stop shop.
NO SETUP FEES. MONTH TO MONTH AGREEMENTS. ALA CARTE SOLUTIONS THAT MAKE SENSE FOR YOUR BUSINESS.
Get to know you!
Deploy + test
goals + metrics
strategy + planning
Ready to scale more?
LEADING THE CHARGE
Based in San Diego, EMA is a team led by serial entrepreneur John Seckel. John Seckel, known for finding industry gaps, is one of the top mortgage specific marketing experts in the United States. Having graduated early from Northeastern University in 2003 with a dual degree in Finance and Management Information System, John became the youngest Vice President within Wachovia Bank (now Wells Fargo) in their Investment Banking and Credit Products division. In 2008, in the height of the financial crisis, John started his own Mortgage company which was built up to $800M a year in Mortgage Originations, and was later exited. In the last 20 years of his career, he has built several other 7 and 8 figure businesses as well as been a board member, fractional CMO or consultant for many other one billion plus organizations. John leads the EMA team and is here to make sure you get what you deserve.