Local SEO for Mortgage Brokers: Strategies That Work

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The number of millennials buying houses has significantly increased since last year. According to Forbes, the COVID-19 pandemic has affected the real estate industry in a surprising way. Perhaps triggered by the sudden changes in jobs and the necessity to stay home, aided by low-interest rates as well, the number of people who purchased houses during the pandemic had hit a record high. This trend is expected to continue throughout this year and perhaps even the next.

As more homebuyers are looking for a loan for their dream house, they rely on businesses to provide them with what they need. And because we live in modern times, these prospective buyers will go to one place to find the best mortgage brokers – search engines!

There is a need for strategic local SEO for mortgage brokers like you. If you do not perform search engine optimization, your site will fall off the rankings on the search engine results pages, and you’ll miss out on many opportunities. As such, you need to drive more traffic to your website and build brand awareness if you want your business to thrive!

But what exactly is local SEO, and what SEO techniques can help your business? Your trusted SEO Agency in San Diego answers these questions:

What Is Local SEO for Mortgage Companies?

Local SEO is a marketing approach where you optimize your website so that people in your location or nearby areas can visit your brick-and-mortar business. It is one of the best marketing solutions for local companies that do not need to reach audiences from different geographic locations. The target audience would be the people in the same geographical area as your business.

What Local SEO Techniques Can You Do to Help Your Business Grow?

1. Complete Your Profile on Google My Business

It doesn’t matter if you are a mortgage broker in your city or do business in various locations – having all the information about your business on your Google My Business profile can significantly improve your SEO strategy. When your profile is optimized, you have a better chance of attracting new clients. People looking for a service in your industry are more likely to choose one with a complete online profile. Ensure that you have your business name, physical address, contact information, and even a short description of how to get to your office.

2. Improve Your Social Media Efforts

Another way to strengthen your local SEO strategy is by being active on relevant social media platforms. You’ll have a solid social media presence when you regularly post quality content and when you engage with and respond to people. When you do these, more people will talk about your business, share your posts, and recommend you to others. Keep in mind that these things are considered by Google in their analyses when they do their local rankings. 

Don’t forget always to include your geolocation when you post content on your social media, especially if they’re videos or photos. This will help establish your location and get search engines to prioritize you when they narrow down their results to include specific areas.

3. Respond to Reviews

Managing reviews from customers and responding to them, whether positive or negative, can be an excellent local SEO strategy. As you should know, people respond to authenticity. So, when you acknowledge people’s review of your services, no matter what they say in their posts, everyone will see that you care about your clients and their satisfaction. But aside from this, this strategy can also help rank you higher in search results. 

However, you might be tempted to screen the reviews before you allow them on your page, but you shouldn’t do this. It may be tempting to screen out negative reviews, but  there isn’t a business or a professional who has zero negative reviews, and if there is, that may come across as fake. If you find a few negative reviews, don’t delete them or ignore them. Instead, draft an authentic response that acknowledges their feelings and apologize for any shortcomings and commit to making things better moving forward. You should also always offer to continue discussing the matter in private to see if you can help them or correct any mistake. 

Don’t hesitate to ask your clients to leave reviews on your pages, especially after you have successfully secured a loan for them. It’s the best time to request one – when they’re happy and satisfied with your assistance!


Local SEO is easier to do than a wide-scale SEO marketing campaign with no specific target location. However, it doesn’t mean that it won’t require any effort from you. Local SEO for mortgage companies requires well-thought strategies, from maintaining an updated profile on Google My Business to regularly posting high-quality content on social media and making the most online reviews written by your clients. 

While this article contains a lot of information around SEO, this is merely scratching the surface, and there’s so much more to explore and gain from strategizing for local SEO. If you want to make the most of it, you need the help of a reliable marketing firm. 

Exclusive Marketing Agency specializes in marketing services for mortgage brokers and businesses in the insurance and financial advisory industries. Contact our marketing experts so that we can discuss how we can nail your local SEO game!

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