Exclusive Marketing Agency (“EMA”) is the one and only end to end marketing firm that specializes in the Mortgage, Insurance and Financial Advisory Industries. We focus on permanent, data driven, ROI focused strategy to help you get where you want to be with your company. While we sell a la carte services, our bread and butter is to assume the Chief Marketing Officer role within the company. We become an extension of their business and like them to think of us as that loyal, driven and dedicated employee, except for 1) We’re less than half the cost, 2) We’re an agency of 20 very talented people focused on the mortgage industry.
Our opinion is that every mortgage, insurance and financial advisory business needs a chief marketing officer, and we find way too many executives and CEO’s focusing on marketing, when it isn’t their expertise. Companies are more successful when they have someone that is an expert on driving the business opportunities (the CMO), and then experts (usually the CEO and Loan Officers) to close the business.
As one of the Fastest Growing Marketing Agencies and the only Chief Marketing Officer service specific to the mortgage, insurance and financial advisory services, EMA has hundreds of years of experience within it staff in delivering excellent results.
Chief Marketing Officer
John Seckel has created, owned, operated, participated and/or been the CMO (or fractional CMO) in a number of 7, 8 and 9 figure companies in which he created and executed the Marketing Strategy directly responsible for the entity’s success. Known for being able to quickly (but responsibly) scale a business from startup to $20M in revenue and up, John has deployed thousands of marketing campaigns across all facets eCommerce and small and medium business industries which makes him a leading expert to help grow your brand.
John Seckel graduated from Northeastern University in December of 2003 with a dual degree in Business Administration and also Management Information Systems. He graduated early from a 5-year program. Following school, John Seckel accepted a position at Wachovia Corporation starting as an Analyst and after only a short time at Wachovia, John found himself being promoted to the youngest Vice President of Credit Products and International Investment Banking in Wachovia history. For two years, John was involved in the underwriting, risk analysis and marketing strategy for the mergers behind several large corporations. During his several years there, he was awarded for his strategy, underwriting, customer service and risk analysis on a $825MM M&A Deal.
John Seckel is a very experienced and awarded entrepreneur. He enjoys Skiing, Tennis, Pickleball and is an amateur car racer on the weekends. John is also President of The Seckel Foundation which gives back to local community and mentors young aspiring entrepreneurs to work hard, plan appropriately, create jobs and promotes work/life balance with fiscal freedom. Over the course of his career, John continues to find industry gaps and create solutions through his multiple business ventures. He is a passionate problem solver and innovator who never backs down from a challenge.
Regional Sales Director
Experience + Technology = Client Satisfaction. For more than thirty years I’ve been a market leader in simplifying the relationship building process by being a student of market trends and an early adopter of forward facing technology. It’s a formula that has served me well in building regional and national sales teams. Let’s work together to grow your business!
Director of Strategy
Having been in Digital Marketing for almost 10 years, and having owned a Marketing Agency, Nick has helped hundreds of businesses grow. Nick has a team of 15 or more at EMA that reports up to him to deliver technical excellence.
At EMA, Nick is responsible for implementing effective, ROI Driven, Digital Marketing based strategy to our clients to meet goals and aspirations.
Director of Client Relations
Erin has been a key component of EMA since she took the role of Director of Client Relations. Erin leads our project managers and analytic/reporting teams to make sure that communication is fluid, our clients are on the same page, and that your projects are completed on time and on budget.