Online mortgage marketing is the key to the success of a mortgage provider for various reasons. For one, a solid online mortgage marketing strategy will enable lenders to communicate with prospects before deciding to act, whether for a purchase, refinance, or product. This, in turn, pushes the business closer towards the forefront of the industry—which […]
John Seckel
3 Simple SEO Tips to Boost Your Financial Blog Posts
Competition is fiercer than ever before in this digitally-driven landscape, and the financial industry is not exempted from this rising challenge. Running a website and posting high-quality content such as financial blog posts can help strengthen your online presence, but you also need to bolster your clicks by leveraging digital solutions like Search Engine Optimization […]
5 Common Mistakes of Insurance Marketing: What to Avoid
As an insurance agent, it may be a bit challenging to promote and sell your insurance. Whether it’s health insurance, life, auto, or home insurance, people may not easily and quickly believe what you have to offer. This is why you must incorporate more robust insurance marketing techniques. Unfortunately, some insurance agents tend to make […]
3 Marketing Tactics for Mortgage Companies during COVID-19
COVID-19 has affected every business industry negatively in more ways than one. This applies even to the mortgage industry, where the coronavirus has made business quite volatile. People are stuck trying to figure out whether or not now is the best time to buy a home. Fortunately, despite what is going on, there are some […]
Local SEO for Mortgage Brokers: Strategies That Work
The number of millennials buying houses has significantly increased since last year. According to Forbes, the COVID-19 pandemic has affected the real estate industry in a surprising way. Perhaps triggered by the sudden changes in jobs and the necessity to stay home, aided by low-interest rates as well, the number of people who purchased houses […]
Marketing Mistakes Financial Advisors Make and How to Avoid Them
Growing professionally as a financial advisor is all about the experience it took to get to where you are. From learning the financial chops to marketing itself, learning from mistakes is a valuable process that sharpens your skills. However, there are some instances where you cannot always rely on the method of trial and error […]
5 Marketing Tips for Mortgage Loan Officers to Win More Clients
Due to the Coronavirus outbreak, many industries have seen a decline in sales, especially for businesses within the mortgage industry. Because of the volatile economy, fewer people are out looking for homes or investment properties to purchase—which, in turn, makes for a thinning consumer base. Although economic activities have been reopened in some parts of […]
3 Common Lead Generation Mistakes Mortgage Brokers Make
The times are changing and have consistently been changing. The dawn of the digital age has accelerated growth and development across industries, with trends making the work both easier and yet complicated than ever. The same holds for the real estate market—although traditional showrooms and ocular site visits remain steadfast processes, prospective buyers now make […]
How to Grow Referrals with Insurance Email Marketing
Most people today do not see the value of email marketing in growing their business. They do not know that by implementing the right strategy for this marketing opportunity, they can bring their business to greater heights. That said, email marketing will always be a vital tool for insurance companies and agents. Email marketing gives […]
What Online Marketing Services Do For Insurance Agencies
In the past, insurance companies and other related businesses got their customers through referrals. If customers were satisfied with their service, they would tell their friends and family. This, in turn, would keep new clients coming in. However, modern technology has made it possible to try new ways of reaching out to consumers. This includes […]