About Us

Exclusive Marketing has a top talent with real business executive experience to help you take your business to the next level.

Exclusive Marketing Agency (“EMA”) is the one and only end to end marketing firm that specializes in the Mortgage, Insurance and Financial Advisory Industries. We focus on permanent, data driven, ROI focused strategy to help you get where you want to be with your company. While we sell a la carte services, our bread and butter is to assume the Chief Marketing Officer role within the company. We become an extension of their business and like them to think of us as that loyal, driven and dedicated employee, except for 1) We’re less than half the cost, 2) We’re an agency of 20 very talented people focused on the mortgage industry.

Our opinion is that every mortgage, insurance and financial advisory business needs a chief marketing officer, and we find way too many executives and CEO’s focusing on marketing, when it isn’t their expertise. Companies are more successful when they have someone that is an expert on driving the business opportunities (the CMO), and then experts (usually the CEO and Loan Officers) to close the business.

As one of the Fastest Growing Marketing Agencies and the only Chief Marketing Officer service specific to the mortgage, insurance avnd financial advisory services, EMA has hundreds of years of experience within it staff in delivering excellent results.

OUR TEAM


John Seckel

Chief Marketing Officer

Nelda Fuller

Vice President of Talent

Catherine Paull

Operations Project Manager

Matt Langdon

Digital Marketing Strategy Manager

Elena Shvets

Social Media Manager

Jason Beddall

Director of Marketing

Sara Humphrey

Ecosystem Digital Marketing Manager & Strategist

Chandler Barr

National Director of Sales

Michaela Webb

Talent Sourcer

JOHN SECKEL

Chief Marketing Officer

John Seckel has created, owned, operated, participated and/or been the CMO (or fractional CMO) in a number of 7, 8 and 9 figure companies in which he created and executed the Marketing Strategy directly responsible for the entity’s success. Known for being able to quickly (but responsibly) scale a business from startup to $20M in revenue and up, John has deployed thousands of marketing campaigns across all facets eCommerce and small and medium business industries which makes him a leading expert to help grow your brand.

John Seckel graduated from Northeastern University in December of 2003 with a dual degree in Business Administration and also Management Information Systems. He graduated early from a 5-year program. Following school, John Seckel accepted a position at Wachovia Corporation starting as an Analyst and after only a short time at Wachovia, John found himself being promoted to the youngest Vice President of Credit Products and International Investment Banking in Wachovia history. For two years, John was involved in the underwriting, risk analysis and marketing strategy for the mergers behind several large corporations. During his several years there, he was awarded for his strategy, underwriting, customer service and risk analysis on a $825MM M&A Deal.

John Seckel is a very experienced and awarded entrepreneur. He enjoys Skiing, Tennis, Pickleball and is an amateur car racer on the weekends. John is also President of The Seckel Foundation which gives back to local community and mentors young aspiring entrepreneurs to work hard, plan appropriately, create jobs and promotes work/life balance with fiscal freedom. Over the course of his career, John continues to find industry gaps and create solutions through his multiple business ventures. He is a passionate problem solver and innovator who never backs down from a challenge.

Current companies/organizations that John Seckel founded:  www.exclusive.agency, www.seckelfoundation.com

You can read John’s Blogs here:
blog.exclusive.agency, www.johnseckel.com, www.johnseckel.net and www.johnseckel.org.

Nelda Fuller

Vice President of Talent

CONNECT WITH Nelda

As the Vice President of Talent, Nelda brings over 20 years of diverse Human Resource experience to EMA. She has worked with both large and small organizations in various stages of their business cycles. She is a subject matter expert in HR process, policy development and implementation, benefits design and management, compliance, recruitment and performance management. She has worked to build programs that support HR initiatives while implementing internal processes that facilitate corporate objectives. Nelda has led Human Resource departments in a variety of industries, both internationally and domestically.

Nelda earned her Bachelor of Arts degree in Psychology from Tougaloo College and also holds degrees in Paralegal and Biblical Studies. She enjoys traveling to different countries and spending time with family.

Catherine Paull

Operations Project Manager

CONNECT WITH Catherine

Catherine is a project manager for Exclusive Marketing Agency. Catherine has spent the majority of her career working in the hospitality industry with the Walt Disney Company as an events project manager and sales coordinator. She thrives on providing top tier customer service and believes that communication and understanding the clients needs is the key to success. Catherine has launched and overseen the operation of multiple Walt Disney World Resort event openings and brings her time management, communication, and “let’s go” attitude to the table. She currently resides in Atlanta with her dog Chicken.

Matt Langdon

Digital Marketing Strategy Manager

CONNECT WITH Matt

Matt is one of the digital marketing managers at EMA. He has over 9 years of marketing, SEO & website experience in a variety of industries ranging from restaurant, automotive, mortgage, small business, medical, commercial, print, radio and more. He’s worked with major commercial brands such as Red Robin, I-Hop, O’Charley’s, Kia, Chevy & has helped many small businesses establish their digital presence with the goal of long term growth. Matt is a father of two, along with his wife of 10 years. He enjoys piano, hiking, reading, philosophy, and spending time with his loved ones.

Elena Shvets

Social Media Manager

CONNECT WITH Elena

Elena Shvets is a Social Media Manager at Exclusive Marketing Agency. She is a digital marketing professional with 10+ years of experience in Financial Services, Healthcare, Professional Services, and Luxury Goods/Services industries across Europe and North America. She has an exceptional organization and priority management skills with significant experience in a fast-paced environment and ability to handle multiple projects simultaneously. When she’s not working on social media calendars, Elena enjoys yoga, plant based cooking, traveling and A24 movies.

Jason Beddall

Director of Marketing

CONNECT WITH Jason

As Director of Marketing & Strategy, Jason brings over 18 years of brand development, digital marketing and marketing strategy experience to EMA. He has been a successful entrepreneur, worked with growing startups and partnered with both small and large companies to grow their business. With a diverse marketing background, he understands what it takes to cut through the noise and create the content and strategy that engages audiences and drives them to action.

When Jason isn’t leading EMA’s marketing efforts, he enjoys spending time with his wife and two daughters, Finn (their mini goldendoodle), watching football and playing golf.

Sara Humphrey

Ecosystem Digital Marketing Manager & Strategist

CONNECT WITH Sara

Sara’s approach to digital media management is to listen to her clients and learn what their marketing goals are to guide projects to fruition. With 18 years of experience, Sara has worked with clients in a variety of industries including several non-profit and mission-based organizations, to improve their marketing strategy, online presence, education outreach, and fundraising efforts through digital media. With a background as a video producer, Sara brings those skills to her role at EMA to keep the train on the track while focusing on storytelling for the client. Sara has been honored with a Heartland Emmy for her documentary work and nominated for a National Emmy for an HBO special.

Chandler Barr

National Director of Sales

CONNECT WITH Chandler

Chandler is a highly motivated Revenue Growth Partner dedicated to serving each client with
the absolute best marketing solutions. After graduating from Northeastern State University with
a Bachelors in Business, he quickly realised building relationships and serving people was his
true calling. With a heavy sports background, camaraderie, teamwork, and helping his clients
WIN are his ultimate goal!

Michaela Webb

Talent Sourcer

CONNECT WITH Michaela

Michaela is a Talent Sourcer for EMA. Michaela brings a unique perspective into the recruiting field through her Bachelor of Science degree in Psychology. This gives her the strategic ability to communicate and connect with client and candidates alike. Michaela often spends her free time traveling with family, participating in local community and church events, drinking fruit smoothies, and being an all-time Disney fanatic.

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