About Us

Exclusive Marketing has a top talent with real business executive experience to help you take your business to the next level.

Exclusive Marketing Agency (“EMA”) is the one and only end to end marketing firm that specializes in the Mortgage, Insurance and Financial Advisory Industries. We focus on permanent, data driven, ROI focused strategy to help you get where you want to be with your company. While we sell a la carte services, our bread and butter is to assume the Chief Marketing Officer role within the company. We become an extension of their business and like them to think of us as that loyal, driven and dedicated employee, except for 1) We’re less than half the cost, 2) We’re an agency of 20 very talented people focused on the mortgage industry.

Our opinion is that every mortgage, insurance and financial advisory business needs a chief marketing officer, and we find way too many executives and CEO’s focusing on marketing, when it isn’t their expertise. Companies are more successful when they have someone that is an expert on driving the business opportunities (the CMO), and then experts (usually the CEO and Loan Officers) to close the business.

As one of the Fastest Growing Marketing Agencies and the only Chief Marketing Officer service specific to the mortgage, insurance avnd financial advisory services, EMA has hundreds of years of experience within it staff in delivering excellent results.

OUR TEAM


John Seckel

Chief Marketing Officer

Simona Goldin

Director of Operations

Laura Wolpert

Vice President of Sales

David Bonci

Vice President of Sales


Jazymne Williams

Project Manager

Cass Heckel

Project Manager

Tanner Kennedy

Project Manager

Christopher Branch

Technology Lead

Adam Spera

Marketing Manager

Max Gouchian

Social Media Manager

Richard Burner

CRM Manager

Mandy Schuh

Vice President of Sales

Nelda Fuller

Vice President of Talent

Jared Smith

Project Manager

JOHN SECKEL

Chief Marketing Officer

John Seckel has created, owned, operated, participated and/or been the CMO (or fractional CMO) in a number of 7, 8 and 9 figure companies in which he created and executed the Marketing Strategy directly responsible for the entity’s success. Known for being able to quickly (but responsibly) scale a business from startup to $20M in revenue and up, John has deployed thousands of marketing campaigns across all facets eCommerce and small and medium business industries which makes him a leading expert to help grow your brand.

John Seckel graduated from Northeastern University in December of 2003 with a dual degree in Business Administration and also Management Information Systems. He graduated early from a 5-year program. Following school, John Seckel accepted a position at Wachovia Corporation starting as an Analyst and after only a short time at Wachovia, John found himself being promoted to the youngest Vice President of Credit Products and International Investment Banking in Wachovia history. For two years, John was involved in the underwriting, risk analysis and marketing strategy for the mergers behind several large corporations. During his several years there, he was awarded for his strategy, underwriting, customer service and risk analysis on a $825MM M&A Deal.

John Seckel is a very experienced and awarded entrepreneur. He enjoys Skiing, Tennis, Pickleball and is an amateur car racer on the weekends. John is also President of The Seckel Foundation which gives back to local community and mentors young aspiring entrepreneurs to work hard, plan appropriately, create jobs and promotes work/life balance with fiscal freedom. Over the course of his career, John continues to find industry gaps and create solutions through his multiple business ventures. He is a passionate problem solver and innovator who never backs down from a challenge.

Current companies/organizations that John Seckel founded:  www.exclusive.agency, www.seckelfoundation.com

You can read John’s Blogs here:
blog.exclusive.agency, www.johnseckel.com, www.johnseckel.net and www.johnseckel.org.

SIMONA GOLDIN​

Director of Operations

CONNECT WITH SIMONA

Simona brings 13 years of experience in operations, startup consulting, product development, management, and team leadership to EMA. She worked with dozens of organizations during periods of high growth, providing operational auditing and business development expertise. Simona focuses on growing and mentoring cross-functional teams, implementing technology and systems, creating performance metrics, operational processes, and ensuring that all teams work toward individual and company-wide goals.

Originally from Vilnius, Lithuania, she has lived in NYC for the last 20 years. Simona spent her formative years studying piano, tennis and graduated with a degree in Psychology and Marketing. In her spare time, she hikes, meditates, travels with her kids, and cooks. She speaks 4 languages and is an avid abstract painter.

LAURA WOLPERT

Vice President of Sales

CONNECT WITH LAURA

As the Vice President of Sales, Laura brings almost 20 years of customer success focused sales and marketing experience to EMA.  After receiving her degree in International Marketing from Goldsmiths College in London UK, she embarked on a career focused on driving results and exceeding goals through customer relationship development.  

Whether on the sales or marketing side of the business, Laura believes in listening first, and developing plans for success based on each clients’ unique set of needs and goals.  This approach has allowed her to garner years of experience in National and International Sales and Marketing, for companies ranging from start-ups to global juggernauts in their respective fields.  

This professional experience combines perfectly with Laura’s passion for travel, adventure, and cultural immersion experiences.  When she isn’t traveling, Laura loves to go to enjoy live music, fitness, and spoiling her nieces and nephews. 

DAVID BONCI

Vice President of Sales

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With over 20 years in the sales and marketing industry, David is a seasoned and accomplished market development professional. He brings to EMA a vast knowledge of sales processes and technical proficiency as well as his hunter mentality and business development knowledge. He has worked hard earning a reputation for outstanding account management and control, development of creative and cooperative business partnerships, exceptional analytical and consulting skills, a talent for achieving a team commitment, effective project management, and orchestration of resources to yield optimal growth and customer satisfaction. David is passionate about growing and nurturing a business, strategic development, producing high-quality customer service, and working with a strong team to achieve success.  David earned a Bachelor of Business Administration with a triple concentration in Marketing, Management, and Accounting as well as an MBA in Marketing from Northcentral University. With a constant thirst for knowledge and desire to continually self-improve, David continues to educate himself through online programs on business strategies and marketing techniques.

JAZYMNE WILLIAMS

Project Manager

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Jazymne Williams has worked in the client relations and marketing field for over 8 years.  Her career began in the banking and insurance industry for Direct Marketing departments.  She’s had the opportunity to live in China for a short while and work with organizations such as the WNBA, American Cancer Society and more.  Jazymne also attended the University of South Florida in Tampa FL and continued on to receive her MBA in Small Business and Digital Operations from Strayer University.  She loves helping people, working for a cause, and making “big picture” goals a reality.

CASS HECKEL

Project Manager

CONNECT WITH CASS HECKEL

Cass began working as a Project Manager for EMA in May of 2020. Prior to EMA, Cass worked in marketing for both print and digital media companies overseeing paid advertising & campaign execution for brands like Ford Motor Company, Sherwin Williams, and Nike. Cass’s passion for organization & client satisfaction has made her a key contributor to the EMA team and a valuable resource for her clients. In her free time, Cass enjoys surfing, snowboarding and volunteering. She loves helping people and growing businesses which makes her a perfect fit at EMA.

TANNER KENNEDY

Project Manager

CONNECT WITH TANNER KENNEDY

Tanner Kennedy is a Project Manager at Exclusive Marketing Agency.

She combines her extensive background in digital marketing plus her knack for truly understanding client needs, to help her clients navigate the process of expanding their marketing efforts with ease.

Tanner has a long background in helping small businesses successfully grow and expand to the next level particularly in the areas of Real Estate, Project Planning and Online Education Platforms.

She graduated from Stetson University in December of 2004 with a BA in Psychology.

Tanner is an avid traveller and has lived in 4 countries and 6 US States. She enjoys Volleyball, Gourmet Cooking, Entrepreneurship, living by the water and is a self-proclaimed documentary nerd.

CHRISTOPHER BRANCH

Technology Lead

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Christopher Branch is the lead tech here at EMA and has been worked in the Web development field for about 9 years now. Before joining the EMA team in May 2020, Chris designed and developed for a bunch of different clients such as Autozone, ButcherBox, NFL alumni, and hundreds of businesses across the country. Chris’s ability to handle a heavy workload, plus his wide range of knowledge of technology puts him in a class of his own. When he’s not building websites Chris spends his spare time, playing basketball, travelling, electric biking, and spending quality time with his family.

ADAM SPERA

Marketing Manager

CONNECT WITH ADAM SPERA

Adam Spera is a seasoned marketer who’s been in the industry for over 5 years. He’s worked with companies in a variety of different industries and has helped them develop their marketing strategies from the bottom up. His ability to quickly learn and adapt to new and changing circumstances in the market has made him a powerful asset to many companies looking to increase growth and revenue. His role at Exclusive Marketing Agency is to implement powerful marketing campaigns that quickly begin generating leads.

MAX GOUCHIAN

Social Media Manager

CONNECT WITH MAX GOUCHIAN

Max Gouchian is our Social Media Manager and Content Publisher. With over 5 years of content marketing and social growth experience, Max has worked with several international companies and personal brands in an effort to boost their content output, social presence, and lead generation. 

After successfully launching and growing an Organic Skin Care brand from scratch to a 6-figure annual revenue brand, he has joined our incredible team to work with our partners!

Max is a proud American-Armenian who is classically trained in figurative painting and portraiture. He currently studies at the University of Miami and loves The Doors.

RICHARD BURNER

CRM Manager

CONNECT WITH RICHARD BURNER

Richard Burner is the CRM Manager, at Exclusive Marketing Agency is passionate about automating as much as possible.  He has worked among “marketers” for 6 years as a business analyst; helping large marketing divisions understand and use their data.  And once he started to understand that you can provide a beautiful customer experience (with very minimal manual intervention) he found a place where he could implement these amazing strategies. When Richard is not doing data analysis or setting up automation; he’s probably sailing, travelling, or spending time with family & friends OR hopefully all three at the same time.

Mandy Schuh

Vice President of Sales

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Mandy Schuh

In her 20 years of sales and marketing leadership, Mandy brings a deep understanding of business development and strong brand experience to EMA. With success in both domestic and international markets, she has a multi-dimensional view that allows her to find innovative ways to deliver outstanding results. Mandy values customer relationships and has an extraordinary commitment to understanding clients’ goals and measures of success. She knows the importance of delivering lasting value and takes great pride in influencing strategy development and growth. Mandy graduated from Texas A&M University with a B.A. in Journalism and Communications. She is a proud Aggie and loves her Aggie football! Mandy is a Texas country girl, so in her free time you can find her on the ranch or in the gulf fishing. She travels and often as she can and is always on the look out for a new adventure!

Nelda Fuller

Vice President of Talent

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Nelda Fuller

As the Vice President of Talent, Nelda brings over 20 years of diverse Human Resource experience to EMA. Shehas worked with both large and small organizations in various stages of their business cycles. She is a subject matter expertin HR process, policy development and implementation, benefits design and management, compliance, recruitment and performance management.She has worked to build programs that support HR initiatives while implementing internal processes that facilitate corporate objectives. Nelda has led Human Resource departments in a variety of industries, both internationally and domestically. Nelda earned her Bachelor of Arts degree in Psychology from Tougaloo College and also holds degrees in Paralegal and Biblical Studies. She enjoys travelling to different countries and spending time with family.

Jared Smith

Project Manager

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Jared Smith

Jared Smith is a Project Manager at Exclusive Marketing Agency. Jared approaches each of his clients’ projects with a “Make It Happen!” attitude. With vast experience managing the lifecycles of digital marketing projects in the real estate, hospitality & fashion industries, Jared is committed to building long-term relationships with his clients and delivering superior service for their requests. Jared values cultivating a strong professional network, entrepreneurship, and social inclusion & diversity within the workplace. A few things that he enjoys the most are Tennis, Football and spending quality time with friends and family. Jared is a proud alumnus of the University of Miami graduating in 2010 with a BBA in Marketing.

TOGETHER, WE’LL GO FROM WHERE YOU ARE TODAY

TO WHERE YOU WANT TO BE.

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