Due to the Coronavirus outbreak, many industries have seen a decline in sales, especially for businesses within the mortgage industry. Because of the volatile economy, fewer people are out looking for homes or investment properties to purchase—which, in turn, makes for a thinning consumer base.
Although economic activities have been reopened in some parts of the country, seeking potential clients has become challenging. Despite this, there are still individuals that are looking to buy the home of their dreams. But you can’t reach them without having a clear marketing strategy in mind. This is where digital marketing strategies for mortgage brokers come into play.
To help you in reaching these clients, here are five marketing ideas that will help you win more clients even amid this pandemic:
1. Leverage Social Media Marketing
Social media is a powerful digital marketing tool you can use to connect to a wide range of customers interested in your services. However, using it entails more than just posting on Twitter or Facebook. Consumers can find and learn about trending topics in your industry—and that is something that you can take advantage of to increase your traffic.
Whether you decide to use Facebook or Twitter to drive in customers, make sure to research which tool works best with your target audience and use that platform to your advantage.
2. Make Use of Email Marketing
Email marketing is one of the best ways to reach your customers. By providing value-adding information regularly, you’re fostering a healthy interest in your industry while keeping your business at the top of your subscribers’ minds. This strategy, in turn, allows your brand to remain as an expert in your niche while giving you a unique opportunity to push your consumers further into the sales funnel.
If you have a website, make sure you create a signup page to collect contacts with whom you can engage for your email marketing strategy.
3. Improve lead conversion through marketing automation
After setting up your social media and email marketing strategies, the best way to streamline your process and make it even more efficient is through automation. As time is money—and automation saves a lot of time—then you can save more money by cutting down on labor costs by adding automated processes to your marketing strategy.
A lot goes into distributing your message to hundreds of people. Automating your marketing tasks helps liberate your mind so you can focus on running your business! Additionally, according to recent statistics, implementing marketing automation has increased sales by 14.5%.
4. Provide help to clients
For consumers, the bulk of the challenge lies at the start. They have to find a provider that provides a decent package with affordable rates—and that is difficult to find in such a competitive market. As such, the deal-breaker would make the entire process more comfortable for them to push through with.
The mortgage industry is increasingly competitive. Putting trust in the wrong mortgage loan provider can cause financial losses—which is something your clients are sure not to want. Nowadays, people put faith in mortgage companies that have a good reputation and provide excellent client assistance.
5. Promote communication and honesty
When potential buyers decide to buy a house, the primary key players are the loan officers. The fact that home purchases require a mortgage makes the relationship between the client and the loan officer more critical. As such, loan officers must maintain regular communication with the customer, whether through emails, texts, or phone calls.
Communicating regularly also fosters honesty between the two parties. By keeping the relationship tight with honesty, trust grows, which helps with customer retention in the long run. This also allows both parties to avoid any problems that can be avoided by merely opening up communication lines!
Although the market is quite slim, it doesn’t mean that your marketing strategy can take a break! Times like these are when you must up your game, to find the few potential customers that you can snag for a sale. By following the tips above, you’re one step closer to getting ahead of your competitors.
Are you looking for a branding agency for mortgage companies to provide you with marketing solutions? Exclusive Marketing Agency offers digital marketing services for mortgage brokers and loan officers. We handle your company’s entire marketing strategy and execution through our personalized lead generation strategies. Schedule a call with us now!
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