Although insurance is a crucial part of every business, many insurance agents have a small online presence, no matter how small or big. Digital marketing is necessary for anyone in the mortgage and insurance industry to thrive today, as it’s the most reliable way people will hear about your business. Unfortunately, many insurance agents have little to no digital marketing efforts, costing them valuable opportunities.
If you’re an insurance agent who’d like to get started on your digital marketing, there are many ways to do this. While you don’t necessarily need to go viral, you have to make sure that your online presence is smart and engaging, which will send more clients your way. Here are four tips to help you get started:
1. Encourage Questions
While every individual and business needs insurance, it’s often something they don’t know very well. Many people view the industry to be secretive and self-serving, prioritizing their interests over their clients’. You need to break through this stereotype to encourage more people to seek financial protection and advice, and a great way to do that is to persuade them to ask questions about it.
Doing this will spur engagement with your audience on your social media channels, especially on platforms like Facebook, Twitter, and Instagram. When you crowdsource the most common questions about insurance or your industry, you’ll not only begin interacting with your followers; you’ll be improving your digital presence significantly.
2. Build Trust by Providing Valuable Information
Once you have a list of your audience’s most burning questions, the next step for you is to answer them for free. If you promise to answer their questions through consultation, it will cause people to think you’re only after the money instead of being genuinely invested in educating them.
Instead, provide valuable information on your social media. If they find your answers helpful, they’ll likely gravitate towards you, which is also a public endorsement of your skills and expertise. By turning your online accounts into valuable information sources, you can establish yourself as a credible authority in the field.
3. Share Your Content Everywhere
Once you start making content, you have to make sure that everyone can see it. If you post it on just your website or one social media platform, it may not gain as much traction as you want. In this case, you’ll want to share your posts across your different channels to attract more visibility.
Another way to make sure that people see your content is to get involved with the community. Join Facebook or LinkedIn insurance groups, or look for the most popular insurance hashtags on Twitter. Doing so will clue you into the activities of the sector’s most social media savvy.
4. Be Consistent
While you are focusing on your full-time job as an insurance agent, make sure not to let your social media slip through the cracks. Given the nature of the career, many insurance agents approach digital marketing as an afterthought, attending to it once they’ve fulfilled their primary responsibilities for the day. However, if you want to get ahead of the game, you’ll need to commit to your social media.
Consistency is essential in digital marketing, as posting once in a while won’t be enough to generate an interested and engaged audience. You’ll have to create new, high-quality content multiple times a week to enjoy the results you want. If this sounds like a big commitment for you, don’t worry—as a marketing firm specializing in the financial industry, we’re here to help.
Social media is the bread and butter of businesses nowadays. It’s the most reliable way to attract new customers, as people can hear about you or see your content even when they’re across the globe. With these four tips, you’ll set yourself apart from the competition and enjoy a digital marketing strategy that brings you the results you want.
Exclusive Marketing Agency is a mortgage leads agency that focuses on marketing efforts for the insurance, mortgage, and financial advisory industries. Depending on your needs, we can be your Chief Marketing Officer or your entire marketing department—but at a much more affordable cost. Contact us today to find out what we can do for you!